Experts agree: The turbulence triggered by the economic shock of 2008 constitutes the "new normal."
Unfortunately, too many managers have become paralyzed by the shock — capable only of slashing costs indiscriminately. They're missing out on the very real opportunities hidden in even the toughest economic times.
Though it makes sense to examine your spending during recessions, you need to do much more to transform uncertainty into opportunity. As Scott Anthony reveals in The Silver Lining, you must push your company to continue innovating — but innovating in the right way. Your reward? A company that emerges from downturns stronger than ever. [more]